Cox Media Projection Mapping Collaboration

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Over the past year the Convergent Media collective has been proud to collaborate with Cox Media:

“Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.”

Initially joey met Mary Lanoue-Gers at a Media Alliance meeting more than 3 years ago.  We agreed that we should collaborate, but at the time both of us were still developing our new media initiatives out.  Then this past year Alfonso Montemayor a colleague of Mary’s contacted joey and by that time we both had some mutual projects to discuss.  So we were off!

The Collective met with Alfonso and did a full presentation for him and his partners in the new media division at Cox Media.

They were especially taken aback by the projection mapping and it was decided we would consult with them on a promotional projection mapping concept.  The concept developed into a site specific projection project where they would be able to promote their clients through projection environments using branding in the background, as well as well customers/patrons.

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